As a former marketing professional for the technology sector, I often worked on developing branding and advertising campaigns for products and services so my transition into the personal branding industry was an easy one. Instead of working on campaigns for products, I now apply those same branding …
Tech Career Tips
You are the product and the packaging matters
In an arena where companies now have their choice of personnel, having a personal brand - especially one that meshes with the branding message of a company, can make all the difference about who gets hired, promoted, or fired. Career success is certain if you leverage these marketing techniques …
Why you need change
How often have you heard the saying, “Change is good?” And when you do, how often do you really believe it? Change invariably brings on a series of expected and unexpected events, so it’s not a surprise that we experience a bit of trepidation regarding the “unexpected” events. However, it’s these …